Where Empathy Meets Innovation
UX & UI Designer creating meaningful connections between users and technology
Hello, I am Chia-Ju Lin, a dedicated UX/UI designer with 8 years of experience specializing in end-to-end product design, from early-stage startups to b2b and B2C enterprise solutions. I combine strategic thinking with hands-on execution to create impactful digital experiences.
WORKS
Immersive museum experience design
Redesign the brand and User Experience
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Design the digital product from 0 to 1
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A colorful trip to the heart of well-being
Playful collage art music video
DESIGN PHILOSOPHY
I see design as more than aesthetics – it's a strategic mindset that connects people, products, and purpose. My approach centers on understanding the "why" behind every interaction, ensuring that technology serves human needs rather than the reverse.
Design as Connection
Human-Centered Innovation
With AI reshaping our digital landscape, I believe designers must champion the human element. I combine data-driven insights with empathetic research to create experiences that feel both intelligent and intuitive. Design should enhance our daily lives and influence behavior positively, making complex systems accessible and meaningful.
Research-Driven Creativity
Every design decision stems from user research and testing. I prioritize accessibility, consistency, and inclusive experiences, using insights to guide both creative exploration and practical solutions. My Master's research taught me to design for cross-platform contexts while maintaining emotional resonance.
Future-Forward Thinking
I approach design as an evolving discipline, staying curious about emerging technologies while grounding innovations in fundamental human needs. Whether exploring AI-assisted workflows or rethinking traditional interactions, I focus on creating experiences that are both cutting-edge and deeply human.
ARTICLES
What is UX? Understanding User Experience & Design
Unlock the meaning of User Experience (UX) and User Experience Design (UXD). Learn the key differences, user types, and the principles behind creating good UX.